What Good Financial Leadership Looks Like in Practice

What does good financial leadership actually look like inside a growing business? Many founders reach a point where bookkeeping is under control, management accounts are being produced, and year-end compliance is taken care of, yet they still feel uncertain when making important business decisions. They know the numbers exist. They receive reports. They have visibility […]
Building Without Funding: Control, Trade-offs, and Discipline

Building Without Funding: Control, Trade-offs, and Capital Discipline for Growth What if the best source of funding for your business isn’t an investor? What if it’s your customers? In this episode of The Fractional CFO Show, Adam Cooper sits down with Tayfun Bilsel, founder and CEO of Clinked, to explore the realities of building and […]
Why Forecasting Revenue Is So Hard

Why is revenue forecasting so difficult in agencies and project-based businesses? In this episode of The Fractional CFO Show, Adam Cooper speaks with Julia Longo, Group Finance Director at SAENTYS, about the operational and financial realities of forecasting revenue in a fast-moving creative consultancy environment. SAENTYS operates across the UK, France and Switzerland, supporting clients […]
Stop Buying Traffic, Start Buying Revenue

In this episode of The Fractional CFO Show, Adam Cooper is joined by Callum Lockwood (Re:signal) to explore how SEO and marketing decisions translate into real commercial outcomes. Too many businesses still measure success through traffic, rankings, and vanity metrics. But as Callum explains, those numbers don’t always lead to what actually matters, revenue […]
From Founder to Exit. What Really Changes After Selling an Agency

In this episode of The Fractional CFO Show, Adam Cooper is joined by Elliott King, agency founder, digital marketing expert, and Managing Partner at FINN Partners, to explore the real journey from startup to exit and unpack what selling an agency is all about. Elliott shares honest insights on managing cash flow through growth, the […]
Raising Debt? Do This First.

Thinking about raising debt finance for growth, refinancing, acquisitions or working capital? In this episode of The Fractional CFO Show, Adam Cooper speaks with Steve Cockell, Founder of Obica Business Funding and experienced commercial debt advisor, about how the SME funding landscape has changed, and what founders must do before approaching lenders. They discuss: The […]
How 10 Hours a Week Can Transform Your Agency

In this episode of The Fractional CFO Show, we explore a question many agency founders quietly wrestle with: What would actually change in your business if you freed up just 10 hours a week? I’m joined by Jesse P. Gilmore, Founder of Niche in Control and host of the Leverage for Growth podcast. Jesse works closely with […]
The Hidden Cost of a Weak Website

This week I’m joined by Dean McKenna, Co-Founder of Cassia Digital Agency to unpack what digital strategy really means for founder-led businesses. Dean also shares why so many digital investments fail to deliver a return and the hidden cost of weak websites. Dean shares insights from a career spanning blue-chip corporates, Amazon. He also talks […]