Strategic Financial Leadership

Experienced Fractional CFO leadership for scaling UK service businesses, delivered by an experienced team with deep agency and professional services sector expertise.

We combine Chief Financial Officer leadership with a dedicated finance function to strengthen margins, cash flow, and financial controls.

Structured Finance Function
for Strategic Decision-Making

ACC Finance was established to provide scaling UK service businesses with Chief Financial Officer (CFO) level leadership, typically found in larger organisations, without the cost or complexity of building it in-house.

 

We deliver experienced Fractional CFO support through a CFO-led financial model, combining board-level financial leadership with a structured finance function embedded within the business.

From bookkeeping and management accounts to forecasting, working capital management, and commercial decision support, we build a disciplined finance structure that scales with your business.

Adam Cooper meeting marketing agency owner to discuss business strategy and financial performance

We deliver financial discipline and strategic oversight to scaling service businesses, strengthening margins, improving cash flow, and building performance that sustains long-term growth.

Why Us?

Strategic Financial Leadership Built For Scale

Our Chief Financial Officers have led finance within large agency and professional service businesses, managing project-based revenue, margin pressure, and complex cost structures. We bring practical experience in pricing discipline, EBITDA performance, working capital management, and board-level financial governance.

Commercial Expertise and Operational Depth

Alongside strategic oversight, our finance team delivers management accounts, forecasting, cash flow modelling, financial controls, and performance reporting. This end-to-end capability ensures finance supports commercial decision-making rather than reacting to it.

Why Us?

Built for Complex Service Businesses

We understand the financial mechanics of agencies and professional service firms, from utilisation and pricing to cost structure and cash management. Our experience enables leadership teams to scale with discipline and control.

Who we help

CFO Leadership for Scaling Service Businesses

Scaling service businesses face margin pressure, cash volatility, and increasing operational complexity.

Revenue may be rising, yet EBITDA, working capital, and cost discipline often lack structure.

We deliver Chief Financial Officer oversight that strengthens forecasting, sharpens margin control, and embeds financial discipline.

ACC Finance Solutions logo in black and white, representing the company’s brand identity and professional financial services

Scaling Agency

UK founder-led agencies and consultancies between £2m and £10m turnover experiencing rapid revenue growth, but with financial management failing to keep pace. Margins fluctuate, cash flow tightens, and profitability lacks consistency. They need structured forecasting, stronger margin control, and CFO-level oversight.

Man giving a boardroom presentation while colleagues watch attentively, discussing strategy, finance, and business decisions in a professional setting

Plateaued Growth Business

Established service firms between £5m and £15m with steady revenue but underperforming profitability. Margins are compressed, pricing and utilisation are misaligned, and profit performance is falling short of industry benchmarks. They require margin restructuring, pricing recalibration, and stronger financial accountability within the leadership team.

Business founder under financial strain reviewing cash flow, managing pressure, and making critical decisions to stabilise and scale the business

Financial Inflection Point

Service businesses approaching a key financial milestone, such as fundraising, investment, or exit. Financial information lacks the structure and credibility required to withstand external scrutiny. Forecasts are insufficiently robust, and financial narratives are not clearly defined. They require investment-grade financial modelling, stronger reporting discipline, and CFO-level support to navigate the process.

Business leaders reviewing financial data at an inflection stage, planning growth, investment, and strategic decisions for scaling operations

Founder Under Financial Strain

Founder-led service businesses between £2m and £5m experiencing increasing financial pressure, where cash flow is constrained and financial visibility is limited. Decision-making becomes reactive, and confidence in the numbers is low. They require immediate financial clarity, stabilisation of cash flow, and structured CFO support to regain control and direction.

Group of men in the foreground at a networking event, with men and women in the background, engaging in professional connections and business discussions

Proven Results. Trusted Partnerships.

We measure success by the outcomes we help our clients achieve. From stronger cash flow to strategic growth and successful exits, our impact is practical, measurable, and lasting. Here’s what our clients say about working with us.

Olly Hudson

CEO & Founder, Soar Group

Strengthened decision making

ACC has brought a level of financial clarity and control that has materially improved how we understand and run the business. Their input has helped strengthen decision-making and given us greater confidence as we continue to scale.

Ben Wilcockson

CEO & Founder, Global TV Experts

Budgeting clarity

The level of financial insight ACC has brought has been a game changer for us. The clarity around budgeting and forward planning has materially improved how we approach the year ahead, and the value delivered over the last six months has been significant.

Roger Price

Managing Director, The Turner Agency

Quality management information

ACC has been a major support to the team as we’ve evolved the business. They’ve significantly improved the consistency and quality of our management information and played a key role in helping us implement important changes, including revenue recognition.

Owner

£6m Property Management Company

Enormous value

You've really helped us at an important juncture for the business, which I really appreciate. I've definitely slept better at night knowing that you've been there and overseeing things. So, you've definitely added an enormous amount of value in this process.

Ben Wilcockson

CEO & Founder, Global TV Experts

Valuable insights

The level of detail that you have provided has been a bit of a game changer for me. Having that insight is really valuable. The budgeting templates for next year are amazing. That's just one example of a huge amount of value you guys have added in the last six months.

Founder

HR Consultancy

Cost management & reporting

Every time I think about our costs and think, "what can we reduce?", I really appreciate the advice we get from Marco and the reporting. Every time I look at it, I think: what would we do if we didn't have it.
Our operating system

A Structured Commercial Approach to Financial Leadership

Step 1 — Diagnose & Clarify

We conduct a structured review of your financial performance, cost base, margin profile, working capital, and reporting quality. This clarifies financial risks, performance drivers, and the commercial priorities that require immediate focus.

Step 2 — Align & Implement

We align financial reporting, forecasting, controls, and performance metrics with your leadership objectives. Clear accountability and structured processes ensure finance supports strategic decisions rather than simply recording results.

Step 3 — Optimise & Scale

With financial discipline established, we focus on improving margin efficiency, strengthening cash management, and preparing the business for sustained growth, investment readiness, or structural change.

Group of professionals working on laptops in a shared workspace, collaborating on business, finance, and project tasks in an office environment

Got questions?

Apply For Your Financial Health Check

Gain independent clarity on profitability, cash flow, and financial controls before your next stage of growth.
Applications are reviewed to ensure a strong fit.

Our team

Experienced CFO Leadership
with Operational Depth

We operate as an extension of your leadership team, bringing commercial judgement, financial rigour, and accountability at every stage of growth. Meet the team behind ACC Finance and discover how our collective expertise supports scaling service businesses across the UK.

ACC Finance is built around experienced Chief Financial Officers and finance professionals with backgrounds in large agency and professional service environments. Led by Adam Cooper, our team combines board-level CFO experience with deep sector expertise across agencies and professional services. We operate as an extension of your leadership team, bringing commercial judgement, financial discipline, and accountability.

Our Strategic Purpose and Values

Our mission, vision and values define the standard we hold ourselves to as strategic finance partners. They guide how we lead, how we advise, and how we build long-term relationships with ambitious UK service businesses.

Mission

We deliver financial clarity and control to founder-led service businesses through CFO leadership, enabling confident, commercially sound decisions as they scale.

Vision

To redefine how scaling service businesses experience finance through CFO leadership that drives clarity, control, and competitive advantage.

Our Values

Communication
Commercial Thinking
Leadership
Proactivity
Clarity
Integrity

Insights on Finance, Growth and Leadership

At £2 - 5m revenue, turnover of senior staff is costly, and salary inflation constrains growth. This article explains how share options and EMI schemes help SMEs retain talent, protect cash flow, and support long-term value.
Many growing agencies increase revenue while margins decline because pricing remains anchored to cost. This article explains why strategic pricing drives profitability, cash stability, and enterprise value.
A fractional CFO transforms finance from retrospective reporting into real-time insight, improving forecasting, margin visibility, and decision-making. With stronger financial leadership, agencies gain the clarity needed to scale profitably and control cash.
Financial transformation is inevitable as agencies scale. With CFO-level oversight, agencies can upgrade systems and reporting while maintaining visibility over cash, margins, and performance.
Financial management for startups is about building clarity and control as complexity grows. This article outlines the foundations founders need to support confident decisions and sustainable growth.
Many profitable founder-led service businesses fail for one simple reason: they run out of cash. A well-built cash flow forecast ensures you stay ahead of risk, not reacting to it.