Why Forecasting Revenue Is So Hard
Why is revenue forecasting so difficult in agencies and project-based businesses? In this episode of The Fractional CFO Show, Adam Cooper speaks with Julia Longo, Group Finance Director at SAENTYS, about the operational and financial realities of forecasting revenue in a fast-moving creative consultancy environment. SAENTYS operates across the UK, France and Switzerland, supporting clients […]
From Sales Chaos to Sales Clarity
This week I caught up with Oliver Tuffney, founder of Sales Velocity, a consultancy that builds scalable sales systems to reduce sales chaos. Our conversation discussed how small businesses can bring structure, predictability, and scalability to their sales functions… turning chaotic, boom-and-bust sales cycles into steady, reliable growth. Some key takeaways from our discussion include: Structure and […]
The Value Gap- Do or do not. There is no try
This week, I had the pleasure of discussing The Value Gap with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services. Some of my personal highlights from the conversation include: ✅ Why clients struggle to see your worth. ✅ The sweet spot between […]
From Finance to Strategy: Supporting Small Businesses with Big Ambitions
On this one I was delighted to be joined by Erika Robinson, the UK General Manager of Constant Contact, a leading platform for small business marketing solutions to discuss From Finance to Strategy: Supporting Small Businesses with Big Ambitions. This was a cracking conversation with Erika where we had a wide ranging chat discussing AI tools, career […]
Considerations starting a business as a 2nd career
I was very pleased to be joined by Russell Rich, one of the senior partners at Lubbock Fine, a leading firm of chartered accountants and tax advisors, where Russell heads up the sports, media and entertainment desk. I really enjoyed this conversation with Russell where we explored a situation familiar with many these days, noticeably […]
Insights from an SME Consulting Expert
In this one I had the pleasure of chatting with Dave Parry, the Managing Director at Wellmeadow Ltd, a consultancy that helps businesses that need non-exec support, process transformation or support with lead generation. Dave and I had a wide ranging discussion, looking at how small businesses set their vision and strategies, how they live […]
Choosing & Launching The Right Finance System
As we kick off the new year, I’m thrilled to be joined by Magda Dillon, the Owner-Director and Head of Consultancy at Pain Free IT, experts in leading and delivering best in class business system solutions. In this broad ranging conversation, Magda and I cover all that you need to know about selecting, implementing and […]