This week, I had the pleasure of discussing The Value Gap with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services.
Some of my personal highlights from the conversation include:
✅ Why clients struggle to see your worth.
✅ The sweet spot between “art and science” when selling services.
✅ The importance of systemising delivery with repeatable frameworks.
✅ Tools to turn advisory chats into valuable and commercial outcomes.
✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally.
This one’s packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value… but did I explain it well enough?”
Business Book Bonus Section:
