Book an Appointment
Follow Us:
Insight-Led Decision Making

Making Metrics Matter – KPIs for Small Businesses

By ACC Finance Team
Follow Us:

In this week’s episode, I sat down with Dan DeGolier, CEO of Ascent CFO Solutions, to dig into making metrics matter, and how small businesses can start to think about this subject.

Some of the highlights from our conversation included:

✅ Why “cash is king” still matters – regardless of your growth stage.
✅ The biggest mistake small businesses make with dashboards – think noise vs. insight!
✅ How to make KPIs work best across teams – tip: link them to bonus schemes.
✅ The difference between tracking leads… and tracking the right ones.
✅ Power BI vs Excel – when to upgrade and when to keep it simple.

If you’ve ever looked at a spreadsheet and didn’t know where to start, then this one’s for you.

Business Book Bonus:

Traction: Get a Grip on Your Business

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Follow Us:
Author
Black GBP (£) currency symbol inside a black circle, representing finance, money, and UK currency transactions

ACC Finance Team

ACC Finance are a team of experienced CFOs and management accountants who combine executive financial leadership with practical commercial judgement to work closely with founders and leadership teams to strengthen margins, improve cash flow, and guide critical financial decisions.
Date:

Apply for a Financial Health Check

Gain independent clarity on profitability, cash flow, and financial controls before your next stage of growth.
Applications are reviewed to ensure a strong fit.

Apply now

Find Out More or Become A Guest: 
Speak to us at The Fractional CFO Show

Get In Touch

Read our next articles

The Working Capital Cycle: A Practical Guide for Growing Agencies.

Gulliver Moore built a £2 million creative agency, Sunday Treat, working with Google, Revolut and Canon without a penny of external investment. His approach to managing the working capital cycle is straightforward, and most agencies learn it too late.
By ACC Finance Team
Marco Scaramuzzino, fractional CFO, meeting agency client to discuss financial performance and strategy

Cash Flow Management for Agencies: Forecasting, Control, and Confident Decision-Making

Many profitable founder-led service businesses fail for one simple reason: they run out of cash. A well-built cash flow forecast ensures you stay ahead of risk, not reacting to it.
By ACC Finance Team
A chief financial officer reviews working capital notes on paper at a desk, writing with a pen.

Working Capital Management: How Scaling Service Businesses Stay Cash Positive

Most agency founders experiencing cash pressure assume it is a revenue problem. It rarely is. The more common cause is working capital: the gap between money that has been earned and money that has actually arrived.
By ACC Finance Team
A person drawing a light bulb labeled “chief financial officer" or fractional cfo

What Is a Fractional CFO? How Fractional Finance Leadership Works for UK Service Businesses

Most founder-led service businesses reach a point where the decisions outgrow the finance function supporting them. Revenue increases, headcount expands, and the financial implications of each choice become more consequential. This is typically the point at which founders first encounter the idea of a fractional CFO.
By ACC Finance Team
A manila folder labeled 'Accrued and Accrual' on a desk with financial charts, a bar graph, binder folders, and a pen holder in the background

Accrued and Accrual Explained: What Every Agency Founder Needs to Know

Revenue is up. The team is busy. The pipeline looks strong. But cash feels tighter than expected, and the monthly numbers never quite line up with what is happening on the ground. This is where the accrued and accrual distinction stops being accounting theory and starts being a practical problem.
By ACC Finance Team
Wooden letter blocks spelling EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) arranged in a row on a wood grain background.

EBITDA Definition: A Practical Guide for Agency Founders on the Meaning of EBITDA

Most agency founders can quote their EBITDA. Far fewer can explain why it moved last month, what is driving it, or how to improve it deliberately. This article gives you the information you need to understand EBITDA in your business.
By ACC Finance Team

Related podcasts

Gulliver Moore, Founder and CEO of Sunday Treat, guest on The Fractional CFO Show with Adam Cooper, episode: Growing an Agency Without Following the Rules

Growing an Agency Without Following the Rules

By ACC Finance Team
Heidi Armstrong from ACC Finance joining Adam Cooper on Fractional CFO Podcast about Financial Leadership

What Good Financial Leadership Looks Like in Practice

By ACC Finance Team
Podcast tile for The Fractional CFO Show, hosted by Adam Cooper, interviewing Tayfun Bilsel from Clinked

Building Without Funding: Control, Trade-offs, and Discipline

By ACC Finance Team
Podcast tile for The Fractional CFO Show, hosted by Adam Cooper, interviewing Julia Longo from SAENTYS

Why Forecasting Revenue Is So Hard

By ACC Finance Team
Podcast tile for The Fractional CFO Show, hosted by Adam Cooper, interviewing Callum Lockwood from Resignal

Stop Buying Traffic, Start Buying Revenue

By ACC Finance Team
Podcast tile for The Fractional CFO Show, hosted by Adam Cooper, interviewing Elliott King from FINN Partners

From Founder to Exit. What Really Changes After Selling an Agency

By ACC Finance Team