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From Start-Up to Category King

By ACC Finance Team
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On this one I had the pleasure of speaking with Paul Sherratt, founder and CEO of gloveglu – an innovative brand that’s reshaped the goalkeeping product category with products sold in 55 countries and over 1.1m followers on social media. Listen to his story how he went from Start-Up To Category King.

This conversation was a real lesson to me in entrepreneurial courage, strategic pivots, and turning challenges like Brexit and COVID into opportunities for growth.

Paul’s journey from a corporate career to creating a globally recognised brand is inspiring, and definitely a great conversation to start the new year with.

🌟 Some of my highlights from our discussion were:

✅ Leap of faith: How Paul managed the risk of starting again at 50, remortgaging his house to go all in on gloveglu.
✅ Turning obstacles into opportunities: How Brexit and COVID shaped his business strategy.
✅ Category creation: Building a market where none existed and the benefits of becoming the “category king” in a niche category.
✅ Scaling smartly: Leveraging existing B2B relationships before pivoting to a successful B2C model.
✅ R&D insights: The role that product development played, and how Paul used quiet periods to innovate and stay ahead of the competition.

Paul’s story is packed with lessons for anyone looking to scale a business, navigate uncertain times, or simply turn a great idea into reality.

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ACC Finance Team

ACC Finance are a team of experienced CFOs and management accountants who combine executive financial leadership with practical commercial judgement to work closely with founders and leadership teams to strengthen margins, improve cash flow, and guide critical financial decisions.
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