Stop Buying Traffic, Start Buying Revenue
In this episode of The Fractional CFO Show, Adam Cooper is joined by Callum Lockwood (Re:signal) to explore how SEO and marketing decisions translate into real commercial outcomes. Too many businesses still measure success through traffic, rankings, and vanity metrics. But as Callum explains, those numbers don’t always lead to what actually matters, revenue […]
Insurance Without the BS – What Founders Actually Need to Know
This week I’m joined by Michael Henderson, Founder of RiskBox Ltd, a man on a mission to help creative businesses understand what insurance they really need. Michael brings a refreshingly honest take on one of the more confusing of running a businesses. He shares real stories, practical guidance, and insights that could save your business time, money […]
Building a Charity with a CEO’s Mindset
This week, I sat down with Peter Charalambides, CEO of The Upper Room and former Property CEO, for a conversation on how to run a powerful charity with a business mindset. Some of my favourite moments from our chat include: ✅ What Peter learned from starting-up a business and how that shapes his charity leadership […]
From Data to AI How Martech is Evolving
This week, I had a fascinating conversation with Rajeev Nandan, founder and CEO of Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies. From Data to AI How Martech is Evolving. We covered: ✅ The move from traditional marketing to AI-driven, data-led strategies. ✅ The transition from a […]
Scaling AI Solutions for Business Impact
This week, I had a fascinating conversation with St John Dalgleish, CEO of Perlon AI, about the reality of building AI-driven solutions that actually deliver results – AI Solutions for Business Impact. We explored how Perlon AI went from consulting to product, the challenges of scaling AI in diverse industries, and what the future holds for businesses […]
From Start-Up to Category King
On this one I had the pleasure of speaking with Paul Sherratt, founder and CEO of gloveglu – an innovative brand that’s reshaped the goalkeeping product category with products sold in 55 countries and over 1.1m followers on social media. Listen to his story how he went from Start-Up To Category King. This conversation was a real […]
The Art of Finance
The Art of Finance. On this one I was very pleased to be joined by Emilia De Stasio, CFA, the Founder & COO at Artscapy, the wealth management platform dedicated to art collecting. I really enjoyed this conversation with Emilia where we explored , her background in Finance, her love of Art and her journey over […]
The Importance of Wellbeing at Work
In this one, I’m excited to be joined by Chris Cummings, the Group CEO and Founder of Wellbeing at Work World, an organisation on a mission to make wellbeing a strategic priority for every business. I really enjoyed this conversation with fellow Centaur Media Plc alumni Chris, discussing his journey over the past 10 years, inspired by personal circumstances, […]
Insights from an SME Consulting Expert
In this one I had the pleasure of chatting with Dave Parry, the Managing Director at Wellmeadow Ltd, a consultancy that helps businesses that need non-exec support, process transformation or support with lead generation. Dave and I had a wide ranging discussion, looking at how small businesses set their vision and strategies, how they live […]
Finance for Founders
In this episode, I’m thrilled to be joined by Richard Hadler, an Angel Investor, experienced executive and Co-Founder of Founders Capital, an investment community dedicated to helping founders raise investment from other founders and start up experts. In this conversation, Rich and I explore the world of finance for founders – and understand what investors are looking […]