In this episode of The Fractional CFO Show, Adam Cooper is joined by Elliott King, agency founder, digital marketing expert, and Managing Partner at FINN Partners, to explore the real journey from startup to exit and unpack what selling an agency is all about.
Elliott shares honest insights on managing cash flow through growth, the shift from project to retainer revenue, and the financial discipline required to build a sellable agency.
They also dive into the realities of M&A, including due diligence, valuation drivers, and what actually changes after a sale.
Plus, a look at how AI, SEO, and owned media are reshaping digital marketing, and what agency founders should be doing now to stay competitive.
A must-listen for agency owners focused on growth, profitability, and long-term exit strategy.
