This week, I had the pleasure of sitting down with Gerri Phillips, Co-Founder and Chief Experience Officer of Cue Gravity – a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital.  Marketing and Technology Driven Storytelling.

While Cue Gravity is already working with top-tier brands across the U.S. Gerri is now leading the U.K. charge, focusing on bringing that U.S.. experience and success to the UK.

🌟 Some of the most interesting parts of our conversation were:

✅ Why UK businesses are more sceptical of tech innovation than the U.S.

✅ How content, technology, and storytelling combine to drive retail performance.

✅ What Gerri’s learned about building a support network when you’re starting out.

✅ What it’s like launching in a new country with no team, no pipeline, and no profile.

✅ Why “tech for tech’s sake” is a problem, and how to avoid it with a strategy-first approach