Finance and Account Management

Podcast tile for The Fractional CFO Show, hosted by Adam Cooper, interviewing Rachael Ager from Brunswick Creative
By ACC Finance Team

Finance and Account Management

By ACC Finance Team
Follow Us:

In this episode, I’m thrilled to be joined by Rachael Ager, the Client Services Director at Brunswick Creative, the creative arm of Brunswick group, where Rachael leads the account management team working across offices in Europe, North America, Asia, and the Gulf.

In this conversation, Rachael and I explore how agency finanhttps://www.brunswickgroup.com/home/ce teams can best empower and support account management and in turn their clients.

🌟 Some of my favourite parts were:

✅ How Rachael sees the role of finance as a vital second pair of eyes within the business;

✅ The challenges of working in a Creative agency and managing overspends to ensure client satisfaction;

✅ The management of projects and ensuring that as a global agency international clients are supported in a consistent way;

✅ How Brunswick Creative use regular finance surgeries as ways to provide visibility to Account Management on project progress;

✅ How education of the team on the direct link between timesheets, estimates and invoicing improves timesheet completion rates.

Business Book Bonus – Belonging: The Ancient Code of Togetherness by Owen Eastwood –  https://amzn.eu/d/cLr4TFZ

Follow Us:
Author
Black GBP (£) currency symbol inside a black circle, representing finance, money, and UK currency transactions

ACC Finance Team

ACC Finance are a team of experienced CFOs and management accountants who combine executive financial leadership with practical commercial judgement to work closely with founders and leadership teams to strengthen margins, improve cash flow, and guide critical financial decisions.
Date:

Apply for a Financial Health Check

Gain independent clarity on profitability, cash flow, and financial controls before your next stage of growth.
Applications are reviewed to ensure a strong fit.

Find Out More or Become A Guest: 
Speak to us at The Fractional CFO Show

Read our next articles

Most agencies assume AI is worth it because it feels faster. Here's the payback formula that shows whether it's actually paying back your investment.
By ACC Finance Team
Most founders plan the sale and forget the handover. A founder who exited via an EOT talks about what real business exit planning looks like: shareholder alignment, succession, and preparing a team to run without you.
By ACC Finance Team
Business valuation for service businesses: how EBITDA multiples, recurring revenue and margin quality actually determine what your company is worth.
By ACC Finance Team
What does a financial controller do day to day, and how is it different from a finance director or fractional CFO? A practical guide for founders.
By ACC Finance Team
Most agencies produce management accounts every month. Few get real value from them. Here is what separates a useful set from a box ticking exercise.
By ACC Finance Team
What gross profit and cost of sales actually mean for a UK agency, why the 50-70% margin benchmarks you'll find online don't tell you much, and what to track instead.
By ACC Finance Team